destination downtown / rewarding loyalty

Increased customer loyalty and visitor traffic for downtown shops and businesses.  That’s the result the Downtown Augusta Alliance or d(a)² envisions as it prepares to launch Destination Downtown, a loyalty program designed to reward local consumers for shopping downtown, while enticing visitors to experience all downtown has to offer.

“The key to any successful business is creating customer loyalty - so we’re taking that model and applying it to downtown as a whole,” said Lara Plocha, president of d(a)².

In late September, shoppers will be able to pick Destination Downtown cards at participating businesses and high traffic areas (key hotels, welcome centers, visitor centers, attractions, etc).  Temporary cards can also be downloaded online at www.dasquared.org.  All participating businesses and their reward offers will be listed online and continuously updated as new businesses join the program.

“We hope to significantly increase the number of downtown businesses involved by the end of the year.  It’s a small cost to pay for potentially maximum exposure - and increased customer loyalty,” says Plocha referring to the program’s caveat that participants must be active members of d(a)² - a cost of $50 annually.  A portion of Destination Downtown is provided by matching funds from the Downtown Development Authority and donated services from PowerServe.

Destination Downtown will launch with offers from downtown’s major attractions and over twenty-five businesses, each offering a reward - from general discounts on purchases to free gifts.  Look for the Destination Downtown logo late September, pick up your card and let the rewards start rolling in!

Need more details? email laraplocha@gmail.com

by Wylie Graves logo created by Chris Rucker

Destination Downtown Launch Partners

• 8th Street Tobacco 
• 1102 Downtown Bar and Grill 
• Art on Broad 
• Artistic Perceptions 
• Augusta Canal 
• Augusta Chronicle 
• Augusta Museum of History
• Bees Knees
• Blue Magnolia
• Boll Weevil
• The Book Tavern
• Casa Blanca Café
• Casella Eye Center
• Cloud Nine 
• Costumes by Michele 
• Elduets Treasures of the World 
• Fort Discovery 
• Gallery on the Row 
• Greater Augusta Arts Council 
• Halo Salon and Spa 
• Historic Augusta 
• Le Chat Noir 
• The Loft 
• Metro Coffeehouse and Pub 
• Midtown Threds 
• Modish Salon and Spa 
• Morris Museum of Art 
• New Moon Café 
• Ninth Street Wine Market 
• Rock Bottom Music 
• Sacred Heart Cultural Arts Center 
• Sanford Bruker and Banks 
• Stillwater Taproom 
• Vintage 965 
• Vintage Ooollee 
• Zimmerman Galleries